Volvo Cars creates mobility solutions that aim to bring back the freedom to move in a safe, sustainable and personal way.
Imagine a world in which you can travel long distances without the need for airports. A world in which you can avoid airport security, hours of queuing and waiting, and noisy, cramped airliners. What if the alternative was taking your own first-class private cabin that picked you up at your home and transported you safely, comfortably and seamlessly from door to door? At Volvo Cars, this vision is not as far-fetched as it may sound.
With the Volvo 360 Concept, Volvo Cars is exploring a holistic view of how we travel in the future that is autonomous, electric, connected and safe. The basis of the 360c, as it is known, is a fully autonomous, fully electric car the size of an XC90 SUV but without a human driver. The concept capitalises on the design freedom created by the absence of a steering wheel and a combustion engine. This allows engineers to reimagine the traditional placement of passengers in rows of two or three.
The 360c presents four potential uses for autonomous driving vehicles – a sleeping environment, mobile office, living room and entertainment space – all of which radically redefine the way people travel. It also introduces a proposal for a global standard in how autonomous vehicles can safely communicate with all other road users.
The automotive industry is changing, and Volvo is at the forefront of this change. Autonomous drive enables the exploration of exciting new business models and allows consumers to spend time doing what they want to do, even while in the car.
Beyond new potential customer groups for Volvo Cars’ business, the 360c also carries implications for the future of travel, city planning, infrastructure and modern society’s environmental footprint. It does not just reimagine how people travel but also looks at how people engage with friends and family while on the move, and how they can ‘reclaim’ time while travelling in the cities of the future.
The 360c also introduces a proposal for a standardised autonomous vehicle communication system that will enable other road users and autonomous vehicles to understand what the 360c is going to do next. The company believes that such a standardised system will play an integral part in making autonomous vehicle travel a safe and pleasant reality.
Volvo Cars is a human-centric brand and a key innovator in the area of smart city solutions – an area where electrification and automation will play a key role. The 360c is a first yet deliberate step towards a broad discussion about the potential that autonomous driving technology has to fundamentally change society for the common good.