What will Sweden offer to the visitors and what are the unique or WOW factors in the Pavilion?

The main wow factor will be the design of our pavilion the Forest. Secondly, the visitor journey will be something extraordinary. It starts already at the outside of the pavilion and continues throughout the pavilion, and it invites visitors to interact with the Swedish theme “Co-creation for Innovation” on different arenas.

During their free stroll in the Forest, the visitors are offered a series of diversified and unexpected experiences in a fully connected and interactive environment.

For updated programme please click here.